Supporters give more than $1 million
ɫֱ’s Giving Tuesday 2017 doubled the 2016 campaign – hitting more than $1 million just before midnight on Tuesday, Nov. 28. The single largest gift of the day was a $100,000 donation to the Fashion School Study Away Fund. From multiple student study abroad scholarships to research opportunities and poetry programs, there were more than 40 featured giving options across the ɫֱ system from which to choose.
“We are beyond thrilled that Giving Tuesday 2017 was an exceptional success with funds throughout our eight-campus university network receiving support,” said Stephen Sokany, vice president for institutional advancement at ɫֱ. “This would not have been possible without the generosity of the thousands of individuals who participated in our celebration of philanthropy. We are humbled and deeply grateful that our ɫֱ supporters helped us raise more than $1 million to further the university’s mission to provide the most impactful educational experience for all of our students.”
While Giving Tuesday is officially recognized as the Tuesday following Thanksgiving, ɫֱ put a new spin on this international day of philanthropy by kicking off the season of giving on Nov. 1. In addition to being able to make individual donations, students, faculty, staff and supporters created 151 individual peer-to-peer fundraising pages for the cause of their choice.
Various matching incentives were provided by individual donors as well as $150,000 from the ɫֱ Foundation, which was used for participation boosts leading up to Nov. 28, and then for one-to-one matching on Giving Tuesday proper. These incentives encouraged supporters to give at a time when their gifts would have the most impact on students, scholarships and programs.
“Our supporters amazed us with their tremendous generosity this Giving Tuesday,” said Danielle Hupp, senior associate director of special giving initiatives at ɫֱ. “The expanded campaign, coupled with the crowdfunding opportunities, enabled supporters to get more involved than ever and to truly give to the area that meant the most to them. The whole ɫֱ community got behind us to prove that Golden Flashes give back.”
Review the complete list of funds featured in the Giving Tuesday campaign